Label Lover
Seen in the pages of Heat every week, the Label Lover sure can shop – as long as it’s for labels. Big, showy, statement labels that are the international currency of status for those who aspire to better themselves, superficially at least.
Label lovers wear the key garment from each new collection, the talked-about little top, the hyped heels, the super-skinny jeans. For her, each is a point scored in competition with another fashion slave.
Sometimes, this tribe is also known as the disciples of Beckham, because this is the ultimate fashion temple at which they worship.
Shops at: Selfridges, Harvey Nichols, Louis Vuitton, Prada Sport, Gucci, Dolce and Gabbana if they’ve got the cash, Karen Millen and Jane Norman if not.